Project Objectives & Challenges
After completing an earlier project for Honda, a dealer allocation tool in 2011, I was asked to return for a much larger initiative: Honda E-Quote, a complex B2B application supporting the process of requesting, building, negotiating, analyzing, and approving price quotes for aftermarket parts.
The platform served two very different groups of users: American Honda Motors analysts and parts manufacturers. Each group had its own tasks, workflows, information needs, and interface, while both sides had to work within the same underlying quoting process and feel like parts of one cohesive system.
The Honda side was particularly complex, supporting processes such as multi-level parts structures, tier pricing, multiple currencies, forecasting analysis, quote creation, work queues, approvals, and supplier interactions.
Another challenge was familiarity. The new application needed to feel cleaner, more modern, and more intuitive, while remaining familiar enough to Honda users who also worked with an existing parts application.
The size of the platform added another layer of complexity. The system ultimately involved more than 150 use cases and over 700 mockups across the two user experiences, with requirements and workflows continuing to evolve as additional functionality was discovered.
My Role
I started the project as Design Lead, establishing the overall UX direction, application identity, interaction patterns, and interface standards.
As the project evolved, my responsibilities expanded beyond design. I took on substantial business analysis and product-definition work, partnering directly with stakeholders, users, and business analysts to understand requirements, define workflows, document use cases, and translate complex business processes into functional application experiences.
UX Architecture & Product Design
- Defined the UX strategy and overall application design approach
- Designed two distinct but connected experiences for Honda analysts and suppliers
- Created user personas based on research and user studies
- Defined information architecture, user journeys, workflows, and interaction patterns
- Produced 700+ mockups covering more than 150 use cases
- Created high-fidelity wireframes, storyboards, and prototypes
- Designed complex quoting experiences including multi-level parts, tier pricing, forecasting, approvals, and supplier workflows
- Created the application identity, iconography, and UI standards
- Developed Style Guides and implementation documentation for development teams
- Conducted usability testing and incorporated user feedback
Business Analysis & Product Definition
As my role expanded, I also:
- Participated in requirements discovery and definition
- Worked directly with business analysts and stakeholders to refine complex business processes
- Helped create and present use cases
- Restructured previously defined workflows as new requirements emerged
- Translated business requirements into detailed functional experiences
- Participated in recurring client and project meetings
- Helped maintain consistency between business logic, requirements, and UX across a very large application
Project Galleries
- Create Quote
- Dashboard
- Mass Apply
- Tier Pricing
- Work Queue Configuration
- Quote Approval
- Manual Request for Quote
- Supplier Interface
- Project Documentation
- UI Standards Proposal
Tasks, Methodologies & Tools
- UX strategy and design leadership
- Business analysis
- Product definition
- User research
- Personas
- Information architecture
- Complex workflow design
- Use cases
- High-fidelity wireframes
- Storyboards
- Prototypes
- Whiteboard sketching
- Usability testing
- Application identity
- Iconography
- UI standards and Style Guides
- Adobe Photoshop
- Adobe Illustrator
Project Galleries
Create Quote
Dashboard
Mass Apply
Tier-Pricing
Work Queue Configuration
Quote Approval
Create Quote
Create Manual Request for a Quote
Supplier Interface
