Hello and Welcome!
I’m Natasha Chernavska, Founder & Fractional Product Leader.
I bring 30 years of professional experience spanning business analysis, product management, software development, UX, technology, and communications. My background combines technical expertise, analytical thinking, product and delivery leadership, and an understanding of complex business environments.
I started Backlogical to bring experienced fractional product leadership to organizations that need senior-level expertise but don’t need a full-time product leader or a large agency.
I work directly with leadership, product, business, and technology teams to help shape product direction, strengthen delivery, solve complex product challenges, and move important initiatives forward.
My approach brings together product strategy, delivery, UX, process optimization, knowledge management, communications, and technology. That breadth allows me to see the whole picture around a product, connect areas that are often treated separately, and step in where I can make the greatest difference.
Credentials & Methodologies
Certifications
- SA – Certified SAFe 4.6 Agilist
- POPM – Certified SAFe 4 Product Owner/Product Manager
- SPOACT – Scrum Product Owner Accredited Certification™
- SMACT – Scrum Master Accredited Certification™
Education
- Lomonosov Moscow State University (MSU) — Broadcasting Journalism
- Moscow Medical College #5 — Associate of Science (A.S.), Clinical Diagnostics
Delivery Frameworks
Experience working in Agile, SAFe, Scrum, Kanban, and Waterfall environments, including Scrum Master responsibilities, Agile coaching, and cross-functional team leadership.
Experience Behind the Leadership
My path to product leadership wasn’t linear. I’ve worked hands-on across software development, UX, business analysis, product management, communications, and delivery, from early discovery and 0→1 products to complex enterprise platforms.
That breadth helps me understand the people and disciplines behind the product, move comfortably between strategy and execution, and see how the pieces fit together.
I also look beyond the product itself at the processes, systems, tools, and information surrounding it. I naturally spot bottlenecks, disconnected workflows, information gaps, and opportunities to use technology and AI to make things work better.
I understand the work because I’ve done the work.
Enterprise Knowledge & Information Systems
I have experience with enterprise knowledge libraries, searchable knowledge bases, documentation architecture, and structured information systems, including AI-enabled knowledge environments.
My focus is on making organizational knowledge easier to capture, organize, find, trust, share, and use, so important information doesn’t disappear into organizational black holes.
Experience Across Industries
My professional experience spans healthcare, insurance, banking, lending, automotive, telecommunications, technology, and entertainment, exposing me to very different business models, technologies, customers, operational environments, and ways of working.
That range helps me adapt quickly, ask better questions, and bring ideas from one industry into another rather than approaching every product challenge through the same lens.
Research, Analysis & B2B/B2C Communications
My background in journalism and analysis shaped how I approach product work: research, question, analyze, connect the dots, challenge assumptions, and keep digging until the logic makes sense.
My experience in PR and communications brings another perspective, helping me connect product positioning, messaging, strategic content, stakeholder communications, and go-to-market strategy with the broader product vision.
What Chat GPT Says About Me After 3 Years of Conversations
Systems Thinking
Naturally looks beyond individual problems to examine how processes, decisions, tools, and people interact, identifying patterns and underlying causes that may not be immediately apparent.
Strategic Problem-Solving
Approaches challenges by questioning assumptions, reframing the problem, and looking for solutions that address root causes rather than simply treating visible symptoms.
Cross-Functional Perspective
Connects business objectives, operational realities, technology, and the human experience, helping bridge perspectives that are often treated as separate disciplines.
Analytical Curiosity
Tests ideas through questioning and iteration, challenging explanations that do not hold up under scrutiny and refining her understanding until the logic is sound.
Process and Opportunity Recognition
Spots opportunities to improve how work gets done, simplify complexity, and turn fragmented activities into more coherent, effective ways of operating.
