As there are rules in every type of production, there are rules in developing websites. When you are publishing a book, you wouldn’t put its title on the back cover and print pages backward (unless your culture tells you so). There is a certain set of rules in website development, which were created to help a visitor interact with your project in the most efficient way. It is called usability.
As a former web designer, I've often observed the challenges faced by immensely talented print artists when transitioning their skills to web design. The distinct differences in technology, human-computer interaction, usability, and various other factors make the shift from print to web design a nuanced and sometimes challenging endeavor.
Knowledge Management (KM) is the improvement of an organization's performance and functioning by enhancing the structure, discipline, and practical activities for collecting and processing knowledge within a corporation and making it available for collective use. KM is also referred to as the science of turning knowledge into money.