My grandfather used to call me a super-achiever. He saw it in me early—”this one need to transform everything she around her”—he said. I didn’t want to disappoint him. If anything, it became my credo:
I am The Transformer. I transform myself, and everything around me.
I don’t believe excellence is achievable—but I believe we must try.
Because in that pursuit lies the only true path to success.
BackLogical was born from that spirit.
I work with entrepreneurs and small business owners to unlock the true potential of their digital presence. I help you turn your website into a revenue engine—through intentional strategy, AI-powered tools, and conversion-smart development.
You’ve built something powerful. But your website isn’t pulling its weight.
That’s where I come in.
From Complexity to Clarity
I’ve spent 28+ years navigating the complex worlds of software, marketing, UX, PR, and product leadership. I started out as a front-end developer, then moved through roles like Lead Designer, Business Analyst, Product Owner, and Strategist. I’ve worked with companies like Disney, Honda, Charles Schwab, and Beachbody—but over time, I realized something crucial:
Big organizations have resources. But entrepreneurs? They have dreams—and no room for waste.
That’s why I left the corporate world.
Today, I help business owners simplify the complex, streamline decisions, and make every click, page, and pixel count toward actual profit.
I’ve seen it all: disorganized backlogs, scattered processes, unclear offers, and underutilized tools like Jira or Confluence. The real problem? Misalignment. Between the offer and the user. The vision and the execution. The founder and the funnel.
I fix that.
Credentials that Matter (But Don’t Define Me)
I’m SAFe-certified and have worked in environments using Agile, Scrum, Waterfall, Kanban, and SAFe. I’ve built cross-functional systems for companies across telecom, finance, e-commerce, education, healthcare, and entertainment. I studied journalism at Moscow State University, which shaped my sharp eye for storytelling, pattern-finding, and human behavior.
But above all that—I listen deeply, work fast, and build systems that convert.
Let’s talk!
